“Working with Jean Pierre taught me how to approach our jewellery campaigns in ways that will carry me through for many moons to come. His advice helped shape not only the visuals for the campaign but also the key considerations in order to communicate the story, the jewellery itself and the universe of the brand whilst maintaining integrity and a clear brand identity. I used his prompts, suggestions and knowledge to plan set design, props and my complete shots list including ideas for key moments to focus on the jewellery vs key moments to communicate the story behind the collection. I printed this plan containing his prompts and suggestions to refer to on the day of our shoot - stuck it up all over the walls of the studio - and it allowed me to methodically achieve my goals on what was of course a high pressure , high stakes shoot. So often it is easy to be educated but hard to put advice into practice. This was a rare case of that advice being immediately of practical use that lead to a successful campaign” - Founder, Ruby Jack